Check out Instagram photos. Insta-checkout? New Instagram service lets you shop without leaving the platform

Check out Instagram photos. Insta-checkout? New Instagram service lets you shop without leaving the platform

Instagram

Instagram has been steadily building up its online shopping tools, and now the photo-focused social media platform has its own shopping cart. On Tuesday, March 19, Instagram launched a checkout tool , allowing users to both shop and then go through checkout without ever leaving the network. The feature is rolling out in the U.S. in beta today with a handful of businesses.

Instagram checkout works with existing tools like shopping tags and stickers inside both feed posts and Stories. The product page for items from early adapters of the new tool displays photos, allows users to choose different options like sizes and color, and then includes a “checkout on Instagram” button. Instagram says checkout information will be “securely saved” for future orders, streamlining the process for second purchases, even from a different retailer.  

Once checkout is completed on Instagram, the network tracks the order, sending delivery updates right inside of Instagram’s notifications. The tool will also have an option to make a return, cancel an in-progress order, or request support.

Что такое сюцай? Сюцай - это наука, о энергии цифр. Наука о Дисциплине Ума и Реализации Души. В основе которой пять основных составляющи..

Instagram says the platform now has 130 million users tapping on product tags every month, the result of a series of shopping-focused updates. Along with adding the shopping tags and stickers, Instagram added features to allow users to save products, along with a spot in Explore dedicated specifically for products.

Expanding shopping on Instagram comes as parent company Facebook is seeing increasing criticism for a platform profiting on user data through targeted ads. Mixing social and shopping could serve as an alternative method for the company to bring in some cash, after CEO Mark Zuckerberg shared a vision for a more privacy-focused Facebook. At the same time, Instagram is asking users to save payment information as Facebook is increasingly scrutinized over privacy practices.

A handful of partnerships helped launch the new checkout tool, including a partnership with Paypal , one of the payment options. eCommerce platform BigCommerce is also an early partner for the tool, enabling businesses to make Instagram transactions.

While Instagram says additional stores will be launching checkout soon, the tool is available beginning today from the following retailers:

• Adidas (@adidaswomen)
• Anastasia Beverly Hills (@anastasiabeverlyhills)
• Balmain (@balmain)
• Burberry (@burberry)
• ColourPop (@colourpopcosmetics)
• Dior (@dior)
• H&M (@hm)
• Kuda Beauty (@hudabeautyshop)
• KKW (@kkwbeauty)
• Kylie Costmetics (@kyliecostmetics)
• MAC Cosmetics (@maccosmetics)
• Michael Kors (@michaelkors)
• NARS (@narsissist)
• Nike (@niketraining and @nikewomen)
• NYX Costmetics (@nyxcosmetics)
• Oscar dela Renta (@oscardelarenta)
• Ouai Hair (@theouai)
• Outdoor Voices (@outdoorvoices)
• Prada (@prada)
• Revolve (@revolve)
• Uniqlo (@uniqlo)
• Zara (@Zara)

While the tool is live with several fashion, beauty, and athletics retailers, the tool is still in beta. Business owners can apply to be part of the beta program online .

Checkout. Как устроен checkout

Checkout ―это инструмент, который позволяет реализовать форму заказа и оплаты на сайте магазина или сервиса, где покупатель вводит всю информацию в одном месте быстро и удобно, без лишних шагов и переходов.

Когда пользователь совершает покупку, он не только выбирает товар и заполняет корзину, но и выбирает сервисы, доставку и способ получения товара. После того, как клиент выбрал товар, указал, куда этот товар необходимо отправить и в какие сроки, логично, что в этом же окне пользователь оплатит покупку. Быстрее и понятнее, когда все эти процессы происходят в одном окне.

Checkout ― гибкий инструмент с точки зрения технической реализации. Для сайта это возможность полностью управлять формой оплаты без участия сервиса онлайн-платежей, что даёт возможность выстроить логику процесса оплаты, исходя из своих интересов и своей бизнес-модели.

Обработкой и хранением данных банковских карт обычно занимается специализированная компания (такая, как наша ― CloudPayments), поскольку этот процесс подлежит сертификации по протоколу PCI DSS.

Обработка и хранение данных банковских карт интернет-магазинам обычно не нужны, но организация платёжной формы непосредственно внутри страницы заказа и реализация полей для ввода платёжных данных на сайте позволяют сохранить лояльность клиентов, импульсность покупки и убрать лишние шаги в процессе оформления заказа. Инструмент checkout как раз позволяет это сделать без получения карточных данных и управлять платежом на своей стороне.

Instagram Search user. How to Search Instagram

Open the Instagram app on your mobile device (or go to Instagram.com) and sign in to start using Instagram search.

Instagram search is located on the Explore tab of the Instagram app. To access search, tap the magnifying glass icon in the bottom menu. A search box appears at the top that says Search . Tap the search to display the keyboard.

On Instagram.com, the Instagram search field is at the top of your home feed as soon as you sign in.



In the Instagram search field, enter your search. Four tabs appear at the top: Top, Accounts, Tags, and Places.

To search for a tag, search for it with or without the hashtag symbol (such as #photooftheday or photooftheday ). After typing your tag search term, either choose the result you were looking for from the automatic list of top suggestions or tap the Tags tab to filter the results that aren't tags.

Instagram.com doesn't have the same four search result tabs that the app has, making it harder to filter results. When you type a tag search term, a list of suggested results appears in a drop-down list. Some of these results are tags (marked by the hashtag—#—symbol) and others are user accounts (marked by their profile photos).



After you tap a tag from the Tags tab on the app or click on a suggested tag from the drop-down menu on Instagram.com, you're shown a grid of photos and videos that were tagged and posted by Instagram users in real time.

A selection of top posts, which are posts with the most likes and comments, displays in the default tab on the app and at the top on Instagram.com. Switch to the Recent tab on the app to see the recent posts for that tag in the app or scroll past the first nine posts on Instagram.com.

When searching tags in the app, you can follow a tag by tapping the blue Follow button so that all the posts with that tag show up in your home feed. You can unfollow the tag by tapping the hashtag and tapping the Following button.

Instagram locations Search. Instagram Search

Looking for something specific on Instagram?  You can look for people who use Instagram, hashtags that people have used to categories the photos they’ve posted on Instagram, or locations where people have posted photos to Instagram from.  You can also delete your search history on Instagram if it gets too cluttered.  This tutorial will show you how to do all of it!

How to search on Instagram

Open your Instagram application on your mobile device and log in. 

The sections below will teach you how to search for different types of content on Instagram.

Instagram user search

Tap People at the top of the “Search” Screen, and then tap where it says “Search People” and start typing in the name or user name of the person whom you want to look for on Instagram.

As you type, Instagram will display a list of people (or brands or organizations) who most closely match the search terms that you’re typing in.  If a person has a checkmark beside their name, it denotes that that is verified to be the official account of that person on Instagram.

Simply tap a person’s name to go to their profile.

Instagram hashtag search

Tap Tags at the top of the “Search” screen, and then tap where it says “Search Hashtags” and start typing in the hashtag that you want to look for on Instagram. 

Note that you don’t actually have to type in the “#” symbol first; Instagram understands that you’re looking for hashtags, and will add it in automatically.

See our Instagram Hashtags article to learn what hashtags are and how they work on Instagram.

As you type, Instagram will display a list of hashtags that are similar to what you are typing, along with how many photos have a caption that includes that hashtag.  When you find the hashtag that you’re looking for, tap it.

The “Top Posts” section will show you a few of the photos on Instagram whose captions contain your chosen hashtag and have received the most “Likes”.  The “Most Recent” section will show you photos that have been posted recently on Instagram, and whose captions contain your chosen hashtag.

Tap on a photo for more information about it.

Instagram location search

Tap Places at the top of the “Search” screen, and then tap where it says “Search Places” and start typing in the name of the location that you’re looking for.

As you type, Instagram will display suggestions of places where Instagram users have taken photographs.  When you find the location that you’re looking for, tap it.

Instagram will show you the location of that place on a map, as well as photos that have been taken at that location.  “Top Posts” shows you photos posted on Instagram from that location and that have received the most “likes”, while “Most Recent” shows you photos recently posted on Instagram from that location.  Tap a photo for more details.

How to delete your Instagram search history

Assuming that you still have the Intagram application on your mobile device running, tap the Profile icon () in the bottom-right corner, and then tap the three dots in the top-right corner.

Scroll to the bottom of the screen, and tap Clear Search History .  Instagram will ask you to confirm that this is really what you want to do.  Tap Yes, I’m Sure to clear your Instagram search history, or tap Cancel to back out.

That’s it for our explanation of how the search functions work on Instagram!

Check-out magazine. Что такое чекаут в интернет-магазине и как его настроить

Чекаут — это одна или несколько страниц сайта, которые клиент проходит в процессе пошагового оформления заказа. Что-то вроде онлайн-версии касс в магазине. Страницы оформления заказа бывают двух типов: одностраничные и многостраничные.

Одностраничный и многостраничный чекаут

Вариант одностраничного чекаута быстро набирает популярность среди интернет-магазинов . Его преимущества заключаются в более быстром и удобном использовании.

Наши продукты помогают вашему бизнесу оптимизировать расходы на маркетинг

Различные тематические исследования показывают, что оптимизированный под конверсии многостраничный чекаут может быть столь же эффективным. Оба варианта имеют плюсы и минусы.

Выбор между ними в конечном счёте сводится к сфере бизнеса, который вы ведёте, и клиентской базе . Важно помнить, что выбор типа страницы оформления заказа — это только первый шаг. Затем надо искать способы его оптимизации.

Оптимизация чекаута

Прежде чем начать что-либо менять на странице оформления заказа, убедитесь, что у вас есть четкое понимание всех проблем, которые необходимо решить.